They all toy with your psyche, with their relentless efforts to upsell.
Take this 2010 Drophead. Yes it’s a real color. Hurrah! Yes they upticked the wheels a bit, and shined the grill surround, but that’s it? It’s monotonous. The windshield looks cheap and plain. I think it’s the lack of chrome accent or at least some contrast.
- The same color as the body? How gauche!
And that is the hook. When someone comes in to shop dropheads, they can show off a fabulous 2013 with $18,750 in stainless steel hood and teak decking. Barely noticeable when shown on a car with $9,000 of Carrara White paint and $9,225 of Marine White, but just imagine the shiny windshield and hood on this ’10.
Sir, you will definitely stand out arriving at the course and the board meeting if you augment your magenta Deep Carnelia paint with this “enhanced presentation,” as opposed to the vacant canvas on the forlorn drophead outside.
Why of course this is understated and elegant, but do you not wish your companion to be overwhelmed by that and the personal statement of taste that can only come from your bespoke specifications? For just a few houses more, every conceivable convenience can be yous, in a palette that says “I am the King,” rather than “I bought what the dealer ordered on spec.”
Don’t let that happen to you. Come into our exclusive VIP parlor and we will tailor one expressly for you.
Later, when it’s time to upgrade…
You poor sap. If only you had gone for more mainstream appointments…
- The rims would be more impressive if one drove the rust off the brakes once in a while.
- Don’t be this guy, full of muted regrets and compromise inside.